According director Nadia Echiguer, the aim of the operation is to promote contemporary Moroccan art in the United Kingdom and throughout the world.
At just 27, this young marketing graduate acts as an art consultant, an interior decorator, as well as being a private collector. Having been immersed in the art world since childhood, she decided to take the initiative in opening an art gallery dedicated to Moroccan art online.
The aim of the gallery is to help talented and emerging Moroccan artists to make a name for themselves. To this end, Nadia Echiguer points out that her gallery only gives online visitors the opportunity to view works, but not to buy them.
In order to compensate for this lack of selling, Echiguer will be presenting its first exhibition of contemporary Moroccan art, entitled “An Urban Twist from Morocco”, at the Coningsby Gallery in London, from 7 to 12 May 2012. The show will feature 24 paintings and drawings in figurative, abstract, and calligraphic styles by 5 Moroccan artists: Larbi Cherkaoui, Kim Bennani, Said Yaghfouri, Zineb Echiguer, and Said Qodaid.
The organisation of the exhibition has taken some five months, as the works were transported from Morocco to the United Kingdom by boat. Moroccan Fine Art aims to organise around three or four such exhibitions every year.